Thaiyarnyon

Project

UI Design
User Experience

WorkJacob Jensen Design | KMUTT

Year2021




Thaiyarnyon Co., Ltd. is the sole importer of Volkswagen vehicles in Thailand. They provide a comprehensive range of automotive services which include parts & vehicle manufacturing, vehicle retrofit solutions, and retail and distribution of vehicles for the domestic market.



The project's primary goal was to revamp the existing infotainment system application, aimed at managing in-car entertainment systems, car environment settings, and seat controls.

The work for Thaiyarnyon includes user experience research, competitive research, as well as experience mapping to identify known pain points and discover unmet opportunities. 


The previous Infotainment system experience.



Function Mapping and User Flows



UI Elements




The design and layout have been optimised for clarity and ease of use. Addressing the needs of more senior users, the higher contrast UI ensures readability and larger touch areas are more forgiving during operation. The system brings ease of use and first-class intuitiveness to the vehicle’s onboard software.


A new menu bar is located at the bottom for seamless navigation within the application.
A simplified remote control design to provide users with a familiar and intuitive experience.









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