Anya Attasiri

Info

Mente

_Project
Visual Identity
Logo Design
Packaging

_Year
2022


Mente is a group of people dedicated to promoting well-being and crafting natural-based products, using mental therapy. At the core of their philosophy lies the belief that "Sleeping is the foundation of both physical and mental health."

The creative direction encapsulates the brand's essence; contemporary, tranquillity, and dreamlike. Through a muted colour palette and abstract imagery, we aim to evoke a profound sense of well-being and peace. The logotype is a simple yet impactful wordmark designed to ground the brand in nature's elements. Its gentle curves resemble leaves, embracing the natural, authentic, and honest ethos of Mente.



Projects: ❶ Foxbith ❷ Infrabrik ❸ Mente ❹ HomeySelect ❺ Bazaar ❻ Omron ❼ Blume.fm ❽ Gains.Meme ❾ Personal Projects