Anya Attasiri

Info

HomeySelect

_Project
Brand Foundation
Visual Identity
Social Media Guidelines
Visual Communication Guidelines

_Year
2023


HomeySelect is the heartfelt extension of two beloved kitchenware and home appliance brands—SUPER LOCK and AMATAS—blending their strengths into one unified brand that celebrates the joy of cooking and togetherness at home. With a mission to spark happiness in every household, HomeySelect aims to turn everyday kitchen moments into meaningful connections, bringing smiles to families through the act of cooking.

I led a holistic visual communication effort for this project, crafting everything from the brand identity to social media guidelines and offline store collaterals. One of the most joyful parts of this journey was working with the brand’s mascots—charming characters that breathe life and personality into the brand, making every touchpoint feel warm, inviting, and full of heart.



Projects: ❶ Foxbith ❷ Infrabrik ❸ Mente ❹ HomeySelect ❺ Bazaar ❻ Omron ❼ Blume.fm ❽ Gains.Meme ❾ Personal Projects