Foxbith
_Project
Brand foundation
Visual identity
_Year
2020
The objective was to reinforce the company’s mission to help solve business problems using innovation, technology, and excellent design. By refreshing the brand visual, Foxbith hopes to differentiate itself from the competition.The work for Foxbith includes core brand values and brand personality clarification. The new visual identity was developed from Foxbith’s core values; Curiosity, Innovation, Problem-solving, Creatively practical, and Sustainability.
The concept embraces deep exploration, optimizes the opportunity and seeks to push beyond the boundaries. It brings ideas and imagination to reality, and actualizes them into an experimental, energetic, and inspiring visual expression.