Anya Attasiri

Info

HomeHuk

_Project
Brand foundation
Visual identity
Social Media guidelines
Communication manual
Motion guidelines

_Year
2020


_Work
Jacob Jensen Design | KMUTT
HomeHuk is the home & living brand of N-squared company, a leading online distributor and e-commerce solutions provider which started operations in 2014 and is now offering a collection of 1,500 items of furniture and home appliances for home lovers at affordable prices.

The new visual identity takes its root in ‘Diversity & variety’. Every home is different. And even within one home, there are traces of individual personalities lying around the house. It celebrates this diversity and gives room for people’s individual tastes and creativity to be combined in a playful manner.

The new HomeHuk logotype is inspired by the elements composing a house. Created from a figure combining diverse geometrical shapes into a unified, modern version of a home and a stylish yet down-to-earth wordmark, it creates a strong, recognisable look that directly reflects the concept of diversity.






Projects: ❶ Foxbith ❷ Infrabrik ❸ Mente ❹ HomeySelect ❺ HomeHuk ❻ Bazaar ❼ Omron ❽ Gains.Meme ❾ Personal Projects