Infrabrik

_Project
Visual Identity
Logo Design

_Year
2021


Infrabrik is a field service management platform to keep track and collect data on staff working onsite, especially service work, to connect internal operations and keep organizations running smoothly and unified.

The idea behind Infrabrik logotype is based on the meaning of Infrastructure, the set of fundamental facilities and systems that support the sustainable functionality of households and firms. The metaphor of the logotype is the operation behind/underneath the surface. Using the letter ‘I’ as the starting point and then increasing the font-weight toward ‘k’ represents the level and movement that drive the system.