Infrabrik
Visual Identity
Logo Design
Year2021
Infrabrik is a field service management platform to keep track and collect data on staff working onsite, especially service work, to connect internal operations and keep organizations running smoothly and unified.
The metaphor of the logotype is the operation behind/underneath the surface. Using the letter ‘I’ as the starting point and then increasing the font weight toward ‘k’, represents the level and movement that drive the system.
The symbol is developed from the same principle as the logotype, using the ‘I’ as the basic line and then developing its thickness and shape toward the ‘K’ creating the silhouettes of a multi-dimensional shape. The colour palette is kept to the basic with black and white as the primary colour, while grey is used as the secondary colour.