Anya Attasiri

Info

Deemium

_Project
Creative Direction
Visual Identity

_Year
2023


Deemium is a manufacturer and distributor of premium made-to-order products, produced by the same factory behind well-known brands like SUPER LOCK and MICRON WARE. The brand targets medium to large modern organisations looking to create customised corporate gifts.

I led the brand positioning and visual identity design, aiming to create a brand that feels approachable, youthful, and professional.

The concept captures the joy and excitement of receiving gifts, with visuals inspired by wrapping papers, ribbons, and gift boxes. A clean, structured layout reflects the brand’s premium quality, while vibrant colours and playful touches express its dynamic spirit. The logotype features a ribbon motif—inspired by gift-wrapping ribbons and confetti—which extends into a full illustration and pattern system for brand consistency and recognition.

The final identity helps Deemium stand out in a saturated market, positioning the brand as a joyful yet reliable partner for corporate gifting.




Projects: ❶ Foxbith ❷ Infrabrik ❸ Mente ❹ HomeySelect ❺ HomeHuk ❻ Bazaar ❼ Omron ❽ Gains.Meme ❾ Personal Projects